October 7, 2011 in Backpacking & Camping by Carl H. Martens
If there is one company that shares my beliefs and values, I would say GoLite mirrors them quite well. Let me share with you the beginning excerpt from their Values page on their website.
Therefore I GoLite. This is our motto. This is what drives us. Less is more. Less is liberation. Less is our passion. But we didn’t invent this philosophy. You did.
You want to get away from all the stuff—the blaring music, the gadgets, the never-ending load of work and the glut of more, more, more. So you go light. You head out on the trail, because you want to experience nature on its own terms.
You value adventure over advertising. Memories over souvenirs. You don’t want to clog the planet with more stuff. You just want to have pure, simple, heart-pounding fun.
Therefore you GoLite.
Does that resonate with you? Do you feel that sometimes less can be more? Do you ever want to just get away from the fast paced rat race we compete in? My guess is that your answer is yes. If your answer is yes, then like myself, I think you will appreciate and desire the product lineup from GoLite. Undoubtedly one of my favorite brands in the outdoor industry. I’ve always been impressed by their approach when designing and developing products. The Shangri-La tent is no different. It is a fresh approach to probably the oldest and simplest style tent/teepee.